The houseplant market has been one of the strongest and most rapidly growing sectors in plant sales over the past several years. And while growth is still there, it’s not as drastic as it has been in recent years.
In our houseplant report, originally published by sister publication Garden Center magazine, roughly half of IGCs plan to increase their houseplant offerings in the coming year; that’s down from nearly three-quarters of IGCs increasing stock in 2022.
IGCs have also indicated what kind of houseplants they retail, with beginner/low-care plants and low-light plants by far the most commonly sold. (Holiday plants, rare/unusual varieties and pet-friendly options are also popular). They also indicate that spring is the strongest season for houseplant sales.
So what does this mean for growers supplying IGCs? While sales have slowed some, houseplants are still a strong market. And while some IGCs report strong year-round sales, there is overlap between the traditional spring season and houseplant sales the rest of the year. — Chris Manning
Read on for more insights into your retail customers' houseplant sales.
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