Uncharted territory

It has certainly been a spring like no other. At the beginning of the season, no one could have predicted what sales would look like, or if they would be able to remain open. Many took big hits to early spring sales (particularly Easter orders) and the uncertainty of the market left everyone wondering what would come next.

The recent boom in the horticultural industries has been a challenge in and of itself. Orders went through the roof and many greenhouses are struggling to keep up with demand as plants go flying off the shelves.

As your customers deal with the ever-changing, and often scary, political and social landscape, they’re turning to their homes and gardens for refuge. But how long will that last?

In this issue, we take a look at what several companies have done, and are doing, to survive and thrive in the age of COVID-19. Their innovation, leadership and quick thinking are just a few examples of the industry’s persistence, ingenuity and dedication to both their employees and their customers.

One thing is clear, however: business is booming and savvy owners are looking for ways to keep the momentum growing. While new customers are pouring in, they’re finding ways to keep them coming back for more.

This time right now is a huge opportunity for the industry as a whole to work together to educate, inspire and encourage new customers to keep up their interest in their landscapes and gardens (whether those are indoor or outdoor).