News

HGTV HOME Plant Collection debuts for Mother’s Day

HGTV and Agricola Management Group will launch the new HGTV HOME Plant Collection in retail stores and garden centers starting on May 6. Initially, the collection will be available to a select group of the nation’s top retailers and independent garden centers located in key geographic areas, including the West Coast, the Midwest, New England, New York and the Mid-Atlantic. New markets will be added to the collections’ distribution through 2013.

“We are eager to launch this collection with retailers,” said Randy Hunter, CEO of Agricola Management Group, exclusive licensee for the new HGTV HOME branded plants. “Given the power of the HGTV brand, we expect a great response to our fresh take on gardening solutions.”

According to a recent study among panel members of Under One Roof, a Scripps Network’s proprietary consumer panel, 95 percent of home and garden enthusiasts recognize the HGTV brand, indicating a solid reception to the marketplace for branded product. This study also concludes that consumers expect HGTV branded products to distinguish themselves from competitive offerings in three ways: by providing useful tips and information, representing good value for the price, and by delivering a high-quality product.

“With this new plant collection, HGTV extends the gardening and plant inspiration consumers have sought from us on air and online for years,” said Ron Feinbaum, general manager of consumer products for HGTV. “Now viewers can bring the tips and know-how provided by HGTV into their home.”

For more: www.agricolamanagement.com
 

Oglesby launches online store

Oglesby Plants International is making it even easier to do business with a new online store that puts young plant orders just a click away.

The online catalog features product availability plus details including tray size, price and tag and royalty information. Young plants are available for any customers in the contiguous United States.

Customers can shop by category or genera, plus easily find the newest introductions, then use streamlined, user-friendly shopping cart technology to add choices to the order and check out. Customers receive immediate e-mail confirmation of their orders, followed by an electronic shipping notification including tracking numbers.

For more: www.oglesbytc.com
 

Consumer media buzzing about new Burpee BOOST veggies

Several consumer media outlets have featured Burpee BOOST high-nutrition vegetables in print publications and online reporting, building buzz about this year’s launch to home gardeners. Recently the collection has had mentions made in Midwest Living magazine, Indianapolis Star, Washington Post, Chicago Tribune, The Kansas City Star and more.

The explosive growth in vegetable gardening among consumers can be attributed to demand for healthy foods. In a recent report from Nutrition Business Journal, the trend toward healthy foods is set to increase, growing to 23 percent of the total food market by 2017.

The six vegetables in the BOOST line were specially selected for higher antioxidant levels than any other home garden vegetable varieties. BOOST consists of three tomatoes, one pepper, one cucumber, and one salad mix. It’s supported at retail with free POP, and extensive consumer advertising and promotion.

For more: www.ballhort.com