Say What?

MyGardenInsider.com
A new generation gardening website offers gardeners access to many dimensions of gardening.

As popular as gardening is, it remains a mystery to most. In fact, 32 percent of active gardeners say they are not very experienced and 54 percent claim they are only somewhat experienced in gardening. That is a large number of gardeners (86 percent) who do not possess much gardening knowledge.

Where do gardeners get their information? Plant tags are the primary source of information in determining which plants are best for their garden. Fully 96 percent of inexperienced or somewhat experienced gardeners rely on plant tags to make purchasing decisions. But a significant number also note that additional plant information is accessed via the Internet.


New online resource
MasterTag is introducing a new consumer website this fall called MyGardenInsider.com. Created by industry professionals, the website provides an insider's perspective on the horticulture industry that is integrated with clear instructional information, inspiring projects, beautiful images and a searchable library. MyGardenInsider.com is rich in content, taking plant care information far beyond what can be found on a typical horticulture tag.

The website is designed to have a dialog with gardeners through social media and consumer surveys. The site is mobile-ready and can be accessed via QR codes and smartphones to provide instantaneous information at the retail store or on the web in the comfort of one's home.