Say what?

Composing a great tweet

“Short and sweet,” is one way to sum up the mindset behind Twitter. But when you only have 140 characters to work with, sometimes composing a meaningful message that’s going to stand out to your followers is easier said than done. Seth Lieberman, CEO of SnapApp, and Social Media Specialist Andrew Movarick, have compiled a list of six tips to help you write a successful tweet.

1. Just the facts — Long, fluffy titles don’t work. So when you’re tweeting a link, the goal of your title is to say what the piece of content is and why people should consume it. Create shorter, Twitter-friendly versions of links.

2. Good Twitterers borrow, great ones steal — Wrapping a piece of content in a pop culture reference, famous quote, hit song or anything that triggers a positive association can give your tweet a new level of impact. But the greatness comes in making the tweet your own.

3. Be timely — There is a disproportionate advantage on social media channels for early responders and nowhere is it more apparent than on Twitter. When writing for Twitter, you need to remember you’re writing for a real-time audience. Your message needs to fit your followers’ interests at that moment.

4. Make tweets personal — Who’s really compelled to “Check out X facts about Y?” But if it’s “X facts you didn’t know about Y,” you might find it more compelling. Why? The key is “you.” There’s something alive in the tweet that makes the message a shared experience instead of just regurgitation of information.

5. Include your friends — Twitter is tailor-made to bring your friends into your tweets. If you’re sharing a post about content being king, why not invite a content marketing-savvy friend into the conversation with a mention? Just make sure that when you bring someone into a conversation on Twitter it’s in a way the mentioned can appreciate.

6. Less talk, more interaction — Sometimes it’s better to inspire others to write about you than to write strictly on your own. Contests, sweepstakes, polls and other interactive content that you can include in a tweet can be great ways to invite others to do the writing for you. Platforms like SnapApp can create simple URLs that easily fit in 140 characters on the front end, and direct people to like, tweet or share the content in their own words once they’re finished.
 

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