Displays that sell

The days of color bowls with a Dracaena spike stuck in the middle are over. The trend is more toward a beautifully finished product. If plant groupings are not brilliant or otherwise irresistible, they simply won’t sell, especially when it comes to end caps and container gardens. Ho-hum looking containers will likely just sit on the retail bench/shelf. One reason is because of tighter consumer budgets. Another reason for a no sale is consumers have become much more discriminating in what they will purchase, including plants. They want gorgeous plants presented to them in interesting ways.

Consumers want to be courted and entertained, and to feel that their interests have been considered in the plant selection process. If they simply wanted cheap plants, there are plenty of options available. Customers come to retail growers and independent garden centers because they expect to find the best quality and selection. These businesses should also try to be known for having great ideas of how to use the plants they offer.

Arranging together plants of color like these alternantheras and begonias amplifies the effect of each. It demonstrates how consumers can combine foliage with flowering plants.


Manikin pots
Randolph’s Greenhouses tries to offer the most interesting foliage plants and flowers, but showing our customers how to use them is the key to the sale. One of the easiest point-of-sale promotional tools is to display a manikin pot or customer container centered in an end-cap. A great bench display should have all the materials of the finished container surrounding it to make it easy for customers to find the plants. This type of display helps consumers see the finished results and provides a real financial reward rather than simply seeing rows of plants lined up on the bench or floor.