Say What?

Keeping up with changing consumers
Smart phones, texting, Facebook, Twitter, Kindle and GPS represent some of the latest technology we are now using. These changes are affecting every one of us.

My son got married last year and his wife hardly returns my phone calls. But if I text her, she responds immediately. Could it be the sound of my voice? This is simply how the younger generations communicate today. I recently heard a Detroit news report that said texting is now the biggest distraction in today’s college classrooms.

We are facing some rapid technological changes and we are all running at full speed to stay on top of them all. Consumers are changing as well. Are you ready?


2D barcodes
2D barcodes or QR codes are your passport to the Internet. They connect print and packaging to the Internet by using smart phone technology. A smart phone camera scans the code and directs the consumer to product information and promotions. Brands can now dynamically engage consumers at retail, creating the opportunity for both planned and impulse purchases.

Scanning a 2D code is simpler than typing in a URL address and can be incorporated on anything from billboards to tags. You can do an entire marketing program with one code by redirecting the code from one landing point to another.