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When the committees involved with the development of the National Sustainable Agriculture Standard met in San Francisco in April, there were four committee members missing. These committee members were representatives of the floriculture industry. Doug Cole of D.S. Cole Growers, Will Healy of Ball Horticultural Co., Mark Yelanich of Metrolina Greenhouse and Jim Barrett, professor of environmental horticulture at the University of Florida, resigned from their committees in February. Moving ahead Even with the departure of major grower organizations from the sustainable standard development process, an increasing number of ornamental plant producers are recognizing the value of a sustainable certification program. More growers are signing up to become VeriFlora or MPS certified. Cole, whose company was the first in North America to become MPS-ABC certified, said currently there is not much incentive for ornamental plant growers to become certified. He sees the benefits of certification in being able to compare his company’s use of energy, pesticides, fertilizers, etc. with other growers. The ongoing certification process enables him to improve efficiency and to save money. He also sees potential marketing opportunities as more retailers and consumers seek out products from sustainable suppliers. ![]() David Kuack
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