 David Kuack |
On an average day, the American Time Use Survey found nearly everyone age 15 and over engaged in some sort of leisure activity, such as watching TV, socializing or exercising. Of those who engaged in leisure activities, men spent more time in these activities (5.8 hours) than did women (5.1 hours). Watching TV was the leisure activity that occupied the most time (2.7 hours per day), accounting for about half of leisure time, on average, for those age 15 and over. Some of this leisure time is also being spent in the garden. According to the National Gardening Association’s 2011 National Gardening Survey, consumers spent nearly $3 billion for the second year in a row on food gardening in 2010 while sales for other types of lawn and garden activities saw a small decline. “It is gratifying to see that people are directly connecting to their food source as well as taking personal responsibility for their outdoor environments,” said Mike Metallo, NGA president. “If one good thing came out of our recession woes, it’s that many people have reconnected with the land and are growing their own vegetables, fruit, berries and herbs.” If you aren’t growing/selling vegetables, herbs, berries and fruit trees, you are missing a sales opportunity.
David Kuack |
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