Perhaps this season’s pace left you gasping for breath, or it may have been a calmer experience. Either way, going forward equals momentum, and it’s important to acknowledge that movement. In this year’s State of the Industry survey, just over half of respondents expect double-digit profits this year and 42% said that’s an increase over last year. And 65% project this year’s sales to increase compared with 2023. In anticipation of another solid year, most respondents plan to increase production for 2024. Attitudes also seemed brighter with this year’s survey as 89% of respondents revealed they were confident about the growth of the industry in 2024.
Flip to pages 36 to 50 and find out what North American growers have experienced so far – and a look to next year – in terms of sales and profits, prices, plant production plans, labor and more. — Kelli Rodda
Get curated news on YOUR industry.
Enter your email to receive our newsletters.
Explore the October 2023 Issue
Check out more from this issue and find your next story to read.
Latest from Greenhouse Management
- pH Helpers
- Society of American Florists accepting entries for 2025 Marketer of the Year Contest
- Sustainabloom launches Wholesale Nickel Program to support floriculture sustainability
- American Horticultural Society welcomes five new board members
- Color Orchids acquires Floricultura Pacific, becoming largest orchid supplier in U.S.
- American Floral Endowment establishes Demaree Family Floriculture Advancement Fund
- The Growth Industry Episode 3: Across the Pond with Neville Stein
- 2025 State of Annuals: Petal power
