Propagating more than plants— Cultivating life!

From company president to OFA president, Danny Takao of Takao Nursery wants floriculture industry segments to connect with each other and consumers.


Garden Bloomers
Takao Nursery
Founded: In 1960 in Gardenia, Calif., by Danny Takao’s parents, Fumiko and Howard Takao.

Location:
Currently two facilities in Fresno, Calif.

Crops:
Rooted liners of more than 900 varieties, including Blooms of Bressingham, Conard-Pyle, Damstead Flowers, PlantHaven, Pride of Place Plants, Kieft-Pro-Seeds, Witteman & Co. and Suntory. It is also an exclusive North American Agent for De Ruiter Innovations pot and shrub roses.

Production space: 125,000 square feet of greenhouse space.

Greenhouse equipment: AgraTech Roll-A-Roof greenhouse and rolling benches, Cherry Creek water booms, Mee fog system, Argus environmental controls, Delta T heating system.

Market: Small mom-and-pop to large national growers.

Employees:
26 full-time.

Company motto/philosophy:
Cultivating Life!

My dad, Danny Takao, is the president and driving force behind Takao Nursery in Fresno, Calif. There’s nothing he’d rather do. The man eats, breathes and sleeps it, day in and day out. To my dad, it’s all about doing what you love and loving what you do. While it’s not always easy for the rest of our family to be in love with it 24/7, we certainly try our best to keep up.

His sincere passion for the floriculture industry and his genuine love of plants has propelled Takao Nursery from the mom-and-pop groundcover nursery that my grandparents started in 1960 in Gardenia, Calif., into a mid-sized propagator of annuals, perennials, roses and woody ornamentals, including patented varieties from breeders worldwide.

Even though my dad’s dedication at times can be more than I care to handle, I admit that it’s definitely had an influence on me. Not everyone is lucky enough to be doing what they love. That doesn’t always mean looking forward to going to work every day, but it does mean knowing deep down that you’re doing what you were meant to do.

From free-spirit to family nursery
My dad wasn’t always a dedicated greenhouse operator. Back in the 1970s, he was a hitch-hiking, So-Cal surfer dude, slim and tan with long wavy hair. My mom, Renu, came along and married the beach boy in 1978, and they moved to Fresno for a change of scenery.   They joined my father’s parents helping to operate their groundcover nursery, which they had relocated to Fresno. The nursery supplied plants to landscapers and other growers in the San Joaquin Valley and the rest of the state.

My parents went from being a couple to being a family when I was born in 1980. I was followed by my younger sister, Emily, and later by my brother Aaron. It was during the 1980s that my parents took over the operation of the company.
 
In 1995 with the help of Pete Kruger at Ball Seed and Don Hanna at Vaughan’s Seed, my parents made the transition to 100 percent liner propagation. In 2000 they purchased a nearby 10-acre location and constructed a state-of-the-art, 80,000-square-foot AgraTech greenhouse. This location has become our main propagation facility. Although this new location was only a few miles away, transitioning an entire operation to propagation turned out to be quite a feat. 
 
There were some growing pains: Learning how to propagate plants under different conditions in a new greenhouse and having to move thousands of plants to the new location. Even after nine years, it’s still a work in progress.

Takao becomes
president of OFA
Danny Takao is very excited about assuming the presidency of OFA—an Association of Floriculture Professionals. He hopes to help the organization better reach younger generations. He wants to see the association grow and evolve while still respecting what OFA has accomplished and represented since its inception.
 
He has immense faith in the OFA staff and what they and the late OFA CEO John Holmes have already set in place structure-wise and sees no need for that to be altered. He would like to help implement a system that better bridges information from the current board to those who have served in the past to provide a greater perspective.
 
“With the current economy impacting every segment within our industry, my hopes are we can all sit down, leave our differences and agendas behind us, and discuss how we can evolve our industry to where we continue to have value for the consumer regardless of their age,” said Danny Takao. “I feel my strength to OFA will be allowing everyone, and I mean everyone, to have fair input on where we go as an association and being open to everyone’s ideas.
 
“I find OFA has a different meaning and purpose to everyone whether you are a supplier, grower or retailer. But in the end we all want to belong to a strong association and industry. The Short Course is moving along and continues to be the ‘go-to tradeshow’ in the industry.”

Family ties
About the time that the new location was opening, my sister Emily and I also made the decision to the join the family business. Emily has since left the company preferring law to plants. But I’m still involved working as the creative director. 
 
With a background in graphic design, I handle all of the marketing efforts for the company. The basis behind my approach is to be unique and to not be afraid to step away from the mainstream. I definitely want to be able to appeal to the younger generation as well and show plants in a new light.
 
Although I don’t consider myself to be a “plant person,” my mom and dad are very enthusiastic about the plants our company produces. We are the perfect juxtaposition of imagination and tradition.
 
My brother recently joined the business working as stock manager, overseeing the stock plant production and tending to equipment maintenance and repair. Our “extended” family includes our office personnel, Traci Nottingham, who has been with us for nine years, and Monique Nonini, who has been an employee for seven years. This is definitely a family-operated company.

The importance of relationships
Relationships inside and outside of our company are important to us. They’re one of our main focuses, along with producing quality liners and being a part of change. By being active in various industry organizations, including OFA, Society of American Florists, Perennial Plant Association, Plant Propagators Society, UC Davis Arboretum All-Stars Program and Fresno Master Gardeners, implementing out-of-the-box marketing ideas and introducing new and exciting plant varieties, we hope to make a contribution to our industry and our community.
 
My dad has a zeal for plants and is avid about changing the way our industry does business. He wants to connect people from all industry segments to draw on our strengths to make plants more appealing to consumers. He believes breeders, brokers, growers and retailers need to work together to address the concerns of a dwindling market and a new generation that has a diminishing interest in plants.
 
As a propagator of annuals, perennials, roses, tropicals and woody ornamentals that ships young plants through a network of brokers, we know we’re not close to the end consumer. Still, we want to do our part to contribute to change in the industry and to increase the passion for plants. We hope our enthusiasm will spread, and others will be inspired to evoke change in their own way.

For more: Takao Nursery, (559) 275-3844; www.takaonursery.com.
Lisa Takao-McCall is creative director, Garden Bloomers Takao Nursery, ltakao@takaonursery.com.
 

Read Next

July greEn-Mail

July 2009
Explore the July 2009 Issue

Check out more from this issue and find your next story to read.