The Prospiant process

Photo courtesy of Prospiant

Prospiant, formerly known as Rough Brothers, has taken on a new identity with an updated mission — to embody health, wellness, long-term stability, financial strength and end-to-end expertise in all that it does. But, regardless of the rebrand, Prospiant remains an expert in its commercial greenhouse design and manufacturing roots, as well as the value it offers.

“The best aspect of a Prospiant greenhouse structure is quality,” says Group President Mark Dunson. “Not only are the structures built to last by standing up to nearly any weather condition possible, but the greenhouse structures are designed to maximize agricultural productivity.”

Built with steel columns, trusses and concrete floors, structures at Prospiant are longstanding and carefully crafted based on growers’ needs. Cultivation goals, crop offerings and business objectives are all taken into consideration, as well as site location, climate and more. Other factors include the structures’ difference in size, complexity and required local ordinances, which are all discussed during the initial customer engagement process — a phase Dunson deems necessary.

“We think the first step is to have a rough plan and budget for the project or structure,” he says. “With that plan in mind, information gathering and research will be productive.”

With a wide array of clientele, Dunson says Prospiant can work with growers during any phase of their buying journey — from the beginning stages of planning, architectural and engineering design, permit application and more, and even through the latter stages of expansion.

“We’ll provide tailored support that’s right for them wherever they are in their process. No customer is the same, [and] we really try to understand their needs and help them to make the optimal investment decisions.”

Like most items, structures from Prospiant can last a long time if taken care of. In this case, Dunson says structures can last up to 30 years with consistent inspection and maintenance of the structure and its supporting items. Overall, Dunson says structures from Prospiant are designed to maximize agriculture productivity — an important aspect of success in the industry.

“Agriculture is a competitive business and profit margins are often tight,” he says. “The difference between success and struggle can come from using the best possible cultivation tools to provide the edge for standing apart. Prospiant provides these tools by recognizing the unique situation of each and every customer. Our dedicated team develops greenhouses and integrated growing ecosystems for customers to reach their cultivation goals and to meet the demands of their customers and the market.”