Charlie Hall and Paul Thomas

Charlie Hall is professor and Ellison Chair in International Floriculture, Texas A&M University, Department of Horticultural Sciences, charliehall@tamu.edu. Paul Thomas is professor and extension specialist, University of Georgia, Department of Horticulture, pathomas@uga.edu.

Applying the strategic profit model in the real world

Greenhouse growers can use benchmarking to conduct what-if analysis regarding changes being considered in their company's business?

Benchmarking your way to success: Part 2

Companies can use benchmarking to measure various aspects of their business, but they have to be willing to make changes based on the analysis results.

Use benchmarking to measure your company's success

Companies can use benchmarking to measure various aspects of their business, including production, marketing and customer service.