Jolene Hansen

Jolene Hansen

Jolene Hansen is a Minnesota-based freelance writer specializing in the horticulture, cannabis and hemp industries. A former horticulture professional and marketing communications specialist, she is a frequent contributor to GIE Media Horticulture Group publications. Reach her at jolene@jolenehansen.com.

Dare to dream a different dream

For Van Belle Nursery’s Ieda Del Bianco, building processes, people and two teenagers is all part of the dream.

Native plant niche

With an emphasis on service and diversification, Allendan Seed Company’s greenhouse operations respond to native plant demand.

Strategic partnerships

Qualitree strives to make a difference through better genetics, enhanced growing techniques and extensive grower support.

Leveraging tradition, innovation & intention

Westerlay Orchids augments its heritage with technology, sustainability and deliberate goals.

Far-out (red) research

Bruce Bugbee, Ph.D., is shaking up the lighting world with his findings on far-red photons. Here's how he and other industry researchers have impacted cannabis science as we know it ... and what may come next.

Building business and people with passion

United Plant Growers CEO Zach Herrill funnels energy and focus to elevate his company, his people and the industry.

Navigating a new era

Five years after an acquisition and a name change, Raker-Roberta’s Young Plants is focused and positioned for success.

Embracing online sales

Thorsen’s Greenhouse leverages uncommon connections to create a thriving wholesale e-commerce houseplant business.

Changing markets & lives

By challenging the status quo and elevating others, Jim Berry continues to make his mark in the horticulture industry.

What landscapers want in 2022

How can you strengthen relationships with your landscaper partners? These insights from leading landscaping firms hold the keys.