Kelli Rodda, Editorial Director

Kelli Rodda, Editorial Director

Editorial Director

As editorial director of the GIE Media Horticulture Group, Kelli seeks out and delivers essential information to help green-industry businesses improve their bottom line. She’s visited several hundred nurseries and greenhouses — from mom-and-pops to massive operations — across the United States. She’s also seen some of the most high-tech operations in Holland. She resides in Azle, Texas, with her husband Jason and daughter Molly, as well as a gaggle of pets. She sometimes bewilders her GIE Media coworkers, who are based in Ohio, with her odd Southern expressions. She enjoys container gardening and blurring the Hardiness Zones by experimenting with lots of plants. Her favorite plants: the American sweetgum (Liquidambar styraciflua); Salvia sp.; and Viola tricolor. She also enjoys spending time in the mountains and the forest. Kelli is proud to represent an industry that characterizes hard work, integrity and professionalism. She enjoys being part of an industry responsible for products that do so much for human nature and the environment. She’s been a professional journalist for three decades, specializing exclusively in business-to-business publications.

Florida nurseries devastated by snow storm

Growers in the Florida panhandle region are facing millions of dollars in losses and structural damage following unprecedented levels of snow, sleet and freezing rain.

Last Word with Seed Your Future Executive Director Jazmin Albarran

The executive director of Seed Your Future shares new plans for connecting students with horticulture firms and ways the industry can partner with the organization.

Magic & mystique

The players behind Firefly, a glow-in-the-dark petunia, share the backstory behind this illuminating discovery and how they expect to attract an entirely new troupe of consumers.

Essentially flourishing

How Intrinsic Perennial Gardens brings durable ornamentals to market.

Summer travels

From amsonia to zinnia, Greenhouse Managmeent editors share some summer event details.

Steadfast & faithful

David van Wingerden’s unwavering love and dedication to people throughout his life remains a light that will not be extinguished.

A knack for nurturing

Spring Creek Growers weaves authenticity into its teams, products, messages and customer relationships.

A lasting legacy

Lloyd Traven prioritizes production upgrades as part of Peace Tree Farm’s succession plan.

California Spring Trails in review

The best of the best from the California coast, as picked by the editors of Greenhouse Management.

Early adopters

LEDs were new to the market when Walters Gardens set up its first lighting trial. Now 3 acres of greenhouse space are under LED lighting.