Paul Thomas and Charlie Hall

Paul Thomas is professor and extension specialist, University of Georgia, Department of Horticulture, pathomas@uga.edu. Charlie Hall is professor and Ellison Chair in International Floriculture, Texas A&M University, Department of Horticultural Sciences, charliehall@tamu.edu.

8 Steps to Implementing Benchmark Assessment

Implementing a benchmark assessment program requires buy-in from all levels of employees within a company.

Production Benchmarks

Companies can use benchmarks to improve resource conservation and get a handle on determining their carbon footprint and demonstrate economic impact.

Use benchmarking to improve shipping metrics

Companies can use benchmarks to improve shipping metrics and quality of service to customers while reducing costs by tracking efficiencies.

Use benchmarking to improve management team metrics

Companies can use management benchmarks to improve communication between departments and goal implementation to bring key data to owners.

Measuring marketing and sales metrics

Companies can use benchmarking to measure the impacts of marketing and sales efforts, but the analysis needs to be long term.

Use benchmarking to improve employee performance

Part 5 of a 9-part series: Companies can use operational benchmarks to improve employee productivity and operational efficiency.

Use benchmarking to improve your production metrics

Companies can use operational benchmarks to improve crop production efficiency and understand the impact of input prices on sale price and profit.