The Growth Industry Episode 2: Emily Showalter on how Willoway Nurseries transformed its business

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      Emily Showalter, chief of human resources at Willoway Nurseries and part of the third generation of ownership, discusses how the company her grandparents founded has evolved during the past 70-plus years.

      Welcome to the second episode of The Growth Industry podcast from the GIE Media Horticulture Group.

      Each month, editors from Garden CenterGreenhouse Management, Nursery Management and Produce Grower will explore the latest horticultural trends and innovations.

      Whether you’re a seasoned professional or a curious beginner, there’s something for everyone in our garden of discussions.

      In our second episode, available above or wherever you get your podcasts, Emily Showalter, chief of human resources at Willoway Nurseries and part of the third generation of ownership, discusses how the company her grandparents founded has evolved during the past 70-plus years.

      She joined GIE Media Horticulture Group Publisher Michelle Simakis in GIE Media’s podcast studio to talk about what drives the company today, how they motivate teams and foster accountability, and how “The Great Game of Business” style of transparency with company finances has revolutionized the business.

      The conversation is part of our Leading Women of Horticulture series, which includes articles, videos and podcasts featuring interviews with industry leaders as part of Women’s History Month in March.

      As you're listening, check out these photos of Emily Showalter and her family throughout her life:

      © All photos courtesy of Emily Showalter
      Emily and her twin sister Erin as 1-year-olds.

      Emily at a field day in 1992.

      Grayson, Emily's son, on a Willoway tractor in 2014.
      Emily and son Grayson planting flowers from Willoway at home in 2014.
      Emily and other Willoway staff at an Ohio State Agricultural Technical Institute career event in 2016.
      Emily, husband Steve, son Grayson and daughter Scarlet at Cultivate'17.
      Emily and son Grayson at a community planting event at Willoway in 2018.
      Scarlet, Emily's daughter, watering the garden at home.
      Emily with Charlie Hall from Texas A&M at her 2018 graduation from Hall's EAGL Network program.
      Emily and husband Steve in the nursery.
      The AmericanHort board members at Cultivate'24. Emily is in the middle in the teal top and gray jacket.
      Emily Showalter