2024 Farwest Show registration now open

Attendee and exhibitor registration is now open for the 2024 Farwest Show, which will be held Aug. 21–23, 2024, at the Oregon Convention Center in Portland, Oregon.

The three-day trade show and conference is produced by the Oregon Association of Nurseries (OAN), the trade group representing Oregon’s nearly $1.4 billion nursery industry. People can purchase their expo and seminar passes and get early bird discounts at FarwestShow.com/Register.

Green industry professionals can connect, grow and thrive with fellow nursery and greenhouse growers, lawn and garden center retailers, landscaping professionals and designers, plant breeders, suppliers, service providers, students, researchers, managers, leaders and others with industry ties.

“Farwest is where people can build out their network with fresh connections, find stunning plants, meet with experts, learn innovative new ideas and find countless other ways to move their careers and their businesses forward,” Farwest Show chair Mikaela Eaton of Eschenfelder Farms in Canby, Oregon, said. “It’s a chance to do it all — network, learn, buy, sell and more, and have a great time doing it.”

Two all-day tours of local nurseries and retail garden centers precede the show, starting at 8 a.m. Tuesday, Aug. 20. The trade show floor will be open Aug. 21-23: 10 a.m. - 5 p.m. on Wednesday and Thursday, and 10 a.m. - 2 p.m. on Friday. Educational seminars will take place all three of those days.

“Our seminar schedule is designed around the green industry professional,” said Allan Niemi, director of events at OAN. “The mission is to help them power up their businesses and careers with engaging seminars on the cutting edge of thought leadership, so they can take home actionable, game-changing ideas and put them to work immediately.”

Oregon is an epicenter for the nursery industry, having sold $1.4 billion worth of plant material of all types in 2022, the most recent year tallied.

Early-bird show registration is available until July 31, with discount pricing on floor passes, nursery tours and educational seminar passes.

The show floor will feature more than 300 exhibiting companies, including wholesale growers, re-wholesalers, garden centers, landscape designers and service providers, allied service providers and suppliers. An estimated more than 4,000 attendees are expected.

Show features include:

• The New Varieties Showcase and the New Products Showcase will preview the best new genetic discoveries and hard goods coming to the marketplace in 2024 and 2025. A panel of professionals and engaged attendees will issue awards and accolades to the top product entries and exhibiting companies across the show.
  

• Experts from all segments of the industry will deliver more than 45 educational seminars throughout the event, including free mini-sessions that take place at the Solution Center on the trade show floor. Attendees can earn continuing education credits, including 10 hours of pesticide recertification credit. The keynote address on Wednesday is free to all registrants. A discounted student and teacher education pass is available for attendees who provide identification from their institution.
  

• Networking opportunities will take place throughout the show, including the NexGen networking event that invites future leaders in horticulture to meet and discuss their career goals at 3:30 p.m. Wednesday; a Happy Hour event at 5 p.m. Wednesday open to all attendees and exhibitors; a Women in Horticulture event at 3:30 p.m. Thursday; and the Pub Crawl at 5 p.m. Thursday at Spirit of 77, across the street from the Oregon Convention Center, then moving along from there to another location.
  

Complete details on events, daily schedules, speakers and education will be posted at FarwestShow.com.

For further questions, contact Jamie Moore, OAN events and education coordinator, at jmoore@oan.org or 503-582-2010.