Photo courtesy of Bailey Nurseries
Bailey Nurseries received several awards at the GardenComm 2024 Conference.
Bailey communications and content strategist Gretchen McNaughton received the Emergent Communicator Award, which recognizes a member under the age of 40 who demonstrates exceptionally high degrees of skill, professional ethics and a dedication to GardenComm’s mission and values.
“Gretchen was a clear choice for this award based on her professional engagement with the garden media industry and the visibility of her work on behalf of the Bailey brands,” said Honors Committee member Kelly D. Norris. “The industry and consumers benefit from the passion of top-performing communications professionals like her.”
McNaughton, who joined Bailey in 2021, managed social media and consumer content creation before moving into her current role, where she leads the team responsible for those efforts.
“I am deeply honored by GardenComm and my peers for this recognition. This award is a testament to the incredible team at Bailey, especially the marketing department, whose dedication and collaboration inspire me every day," she said. "I’m excited to continue to grow and find innovative ways to share the beauty and value of plants with the world."
The Bailey marketing team also received honors for its marketing materials.
The First Editions Shrubs & Trees Cool Climate Landscape Brochure and First Editions Shrubs & Trees Eclipse Bigleaf Hydrangea Consumer Brochure were awarded Gold and Silver Laurel Media Awards, respectively, for catalog, newsletter or brochure publishing.
“The marketing department at Bailey is fortunate to have an exceptional team dedicated to enhancing the quality of our materials and the information we provide,” said senior graphic designer Clarisa Ponce De Leon. “It’s gratifying to see our collective efforts recognized, and this acknowledgment serves as motivation to continue elevating our communication standards.”
For more information, visit info.gardencomm.org/honors-emergent and info.gardencomm.org/awards/2024-award-winners.
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