From Forbes:
Floristry upstart BloomNation today announced they raised $5.5 million in Series A funding from Andreessen Horowitz and Spark Capital among others.
The site allows customers to send unique one-of-a-kind flower arrangements from local florists across the country. Their 3,000 florists list pictures of their own creations, rather than designs created from templates assigned by Teleflora or 1-800 Flowers.
The company says its seen 15-30% month-over-month growth and will use the new financing round to continue building its curated network of florists, introducing a wedding/event service and launching a mobile app. In a recent interview, the company said it passed $1 million in sales earlier this year. The startup, originally funded through poker winnings, has been taking on giants like Teleflora by offering a better deal for florists, many of whom feel shortchanged by wire services’ high fees and prescriptive approach.
The company’s focused on improving reliability. ”Our biggest challenge is creating a consistent experience across the marketplace,” says CEO, Farbod Shoraka. “Once the customer places their order with the local floral designer, the control is somewhat out of our hands.”
To read the full article, visit Forbes' website.
Latest from Greenhouse Management
- SaniDate WTO receives EPA registration to control foodborne bacterial pathogens in irrigation water
- Peter Orum, founder of Midwest Groundcovers, passes away at 82
- Pillars of PGR success
- Measuring up
- Star Roses and Plants launches redesigned website
- Hold the line!
- Star Roses and Plants wins awards from 2025 American Garden Rose Selections testing program
- Stay the course