Consumers brace for potential Valentine's Day flower shortages

As Valentine's Day approaches, many who experienced flower shortages last year on Mother's Day might be wondering if the same pandemic woes might affect Valentine's Day flower supplies this year, according to a recent report by Douglas Jones for KSBY-NBC in California's Central Coast. 

In May, flower shops in cities like Los Angeles reported lower than normal inventory amid the pandemic as Mother's Day orders began coming in.

Aaron McKinnon, a vendor at the Los Angeles Flower Market told the L.A. Times, “Roses, in particular, are tight.” And so was the stock for his ranunculus and anemones.

Prices are also expected to be high this year on Valentine's Day, as is the price on just about everything according to the Bureau of Labor Statistic's Consumer Price Index.

Head on over to KSBY for the full report --->

Are you a cut flower grower and have insight that you'd like to share on this potential supply chain situation? Email editor Matthew J. Grassi at MGrassi@GIE.net.