Juggling Act

How Matt Linder keeps priorities in check at Sakata

All-America Selections celebrates its 80th anniversary this year, and as part of the celebration, Greenhouse Management will interview a different AAS judge each month to talk about how he or she runs his or her business and what AAS means to them. This is part eight of the 12-part series.

In the past two months, Matt Linder has been to Mexico, California, Japan, Florida and Guatemala.

On top of his travels, he wears a lot of hats at Sakata — area sales manager for Salinas Valley, broccoli/cauliflower product manager for NAFTA, senior western product manager for all species.

With so many hats and so much travel, it could be easy for him to get overwhelmed, but the challenge of juggling all of these responsibilities keeps him on his toes.

“It comes with the territory, and over time, you learn to prioritize,” Linder says. “Prioritizing is everything to reach the established goals that we have.”

It may sound basic, but the key to his prioritization is simply in dealing with the most important things first and not letting the load overwhelm him.

“There’s continually a mountain in front of you, and many times, if you chip away at it, you can get a lot more things done quicker than you expected to,” he says. “You can make a mountain out of a mole hole, and if you put your efforts toward it and use a lot of perseverance, you can get through any of these work assignments. It’s a matter of putting your nose to the grindstone.

“You can start out on Sunday and say, ‘Oh, this upcoming week I have so many things to do, and you can turn it into this giant mountain, but if you sit down, a lot of times by Tuesday evening I’ve knocked all that out and I’m on to other things.”

He says you have to rely on your team around you to get overwhelming loads done.

“You have to use selective delegation of projects,” he says. “We all have to know that we can’t do everything. I have an excellent working group and excellent work mates that are always there to work together to get through the situations we have. A lot of things take more input than one person’s decision, so we do communicate very well within the Sakata group.”
 

For more: Sakata, www.sakata.com
 

Sakata and AAS

MATT LINDER wears many hats for Sakata, but he’s also an AAS vegetable trial judge. Greenhouse Management spoke with him about why AAS is important to him.

Why is AAS important to you?
My work career has been involved in agriculture since I graduated from Cal Poly. I really liked the plants. I started out in an assistant breeding level at one point in my career at Sakata. I ended up developing a real love for the plants and how they grow and how they’re different from other plants and other varieties. With AAS, I get to see some of the more advanced, newer products that are coming out, and it challenges my brain to get back to thinking about not only my products sold in a commercial sense but also back to what the home gardener needs.

Why is AAS so important for the industry?
The industry, we come up with so many exciting products. We come up with so many products that some of them aren’t especially geared toward the commercial production in the field, but they are really strong products for a home gardener. For example, maybe the shelf life isn’t as long but the flavor is outstanding, and that’s what we’re looking for. Also we’re looking for the plant habit -— can it be managed in somebody’s backyard or even their small terrace or balcony? Having the compactness in a plant is important for people in that type of situation. Also, how easy is it to grow? There are a lot of people that like to spend a lot of time in their gardens but they also like to spend time on different crops, so how easy is it for the person to grow and how adaptable the variety is has always been important to me as a vegetable judge for All-America Selections.