Navigating the new consumer: Danziger Talks

The last 2½ years have been thrilling with the onslaught of new green industry customers and the emphasis of using all types of plants for decoration, health values and environmental principles.

Going into 2023, many growers are likely asking, “What’s in store for my business next year?” The green industry must strategize to preserve garden consumers and entice them to continue buying plants to beautify their homes, both indoor and out.

Since the initial shutdowns of early 2020, people were reminded just how special it is to connect with nature, whether inside the home with foliage and potted flowering plants or outdoors with flowers, trees, shrubs and edible plants. The green industry has to make to keep spreading that message.

In this webinar on Oct. 25, learn ways to connect with everyone throughout the supply chain – right down to the end consumer.

From emerging consumer trends, to creating an enjoyable in-store shopping experience and sharpening social media skills, this webinar is designed to help green industry professionals grow their business next year and beyond. Danziger has chosen three expert and dynamic speakers to not only inspire the webinar attendees, but to provide them with tools and plans to kickstart their sales and customer service.

It’s vital for growers, landscape designers and retailers to all market plants to consumers as a necessity, not a luxury!

Consumer trends

Find out the latest trends that are inspiring consumers and how to correlate these trends into robust plant sales and effective marketing campaigns. Katie Dubow, president of Garden Media Group, is a green-industry trend spotter, and is delivering a can't-miss presentation. “Trends help you select plants, products, or services consumers want,” Dubow explains.

“Trends ignite a new business, product, service or customer experience. And trends can breathe new life into your current business.”

Designing for the consumer experience

Garden centers are a delightful place to be, however, there’s an art to merchandising and store design that turns visits into sales and keeps the consumer coming back time after time.

Join Joe Baer and his creative team from Zen Genius as they teach us how to stimulate the five senses with biophilic design in the garden center. Zen Genius provides visual merchandising expertise to retailers of all sizes and in any market, and they’ve worked extensively with the green industry. This isn’t just for the retailers in the audience. Growers, sales and marketing is a team effort, and attendees will be inspired to help their retail customers enhance their displays and signage, creating success for everyone.

Let’s talk on social media

Does your social media strategy need a new game plan? The answer is likely a resounding, YES! The green industry has changed, and marketing is about inspiration and engagement, not features and benefits, says Rob Sproule of DIG Marketing, a green industry marketing and e-commerce consultant. He also owns an independent garden center, so he understands green professionals' needs and concerns. Sproule will explain the best ways to engage with customers and build a brand on social media. He’ll also rank the platforms and help attendees decide which one(s) are best for them.

Click HERE to register for the Oct. 25 webinar! The webinar will take place from 1:00 p.m. to 2:30 p.m.