Petitti Family of Farms debuts at MANTS

On Wednesday, Jan.11, 2023, while displaying at the Mid-Atlantic Nursery Trade Show (MANTS), Willowbend Nurseries, owned by Angelo Petitti and the Petitti family, debuted its new wholesale customer-facing brand, Petitti Family of Farms. The shift to do business as Petitti Family of Farms organized the company’s three, well-regarded, wholesale nursery operations under one single, and highly recognizable, brand identity, according to a press release.

“The ultimate goal of creating the new brand was to communicate the unification of all three operations to customers in a clear and easily understood way while still maintaining each farm’s name and reputation,” said Joe Allio, president of Petitti Family of Farms, in the release. “The umbrella brand conveys the collection of farms is under Petitti ownership and management, which in and of itself signifies a commitment to quality, innovation and long-term growth. Continuing to use each nursery’s name within that framework also reaffirms to customers that they will continue to receive the unique selection they’ve come to rely on from these nurseries, while also achieving the enhanced benefits superior quality, consistent supply and efficient service.”

All three Petitti-branded nurseries are located within 15 miles of each other in the Lake County region of Northeast Ohio. Petitti Family of Farms’ positioning within 500 miles of 75% of the North American population also allows for one-day shipping to most locations. Willowbend is a century farm specializing in bareroot hydrangea trees along with a wide assortment of shrubs. Ridge Manor is a container nursery producing premium, zone-hardy shrubs, trees, grasses and perennials. Losely is a balled-and-burlapped (B&B) farm featuring a diverse selection of mature tree, shrub and ornamental plant material. Together, Petitti Family of Farms represents a newly streamlined experience of securing bareroot, container and B&B plant material from a single source, saving customers time, labor and overall cost.

“We’re proud to give customers a new and unique opportunity with our combined offering under the Petitti family brand,” said Angelo Petitti, chairman of Petitti Family of Farms. “Our goal for the nurseries is simple: we want to be the absolute, very best in the industry. That means always reinvesting in expertise and technology so we can supply the best product to our customers with non-stop availability throughout the growing season, and unparalleled service. This rebranding effort is another step forward in that direction.”

The re-branding includes a new company logo featuring a panicle hydrangea as the centerpiece illustration, honoring the plant’s place in the history of the farms as well as its ongoing role as a signature crop. A new website, petittifamilyfarms.com, tells the full story of the new brand and will be leveraged as a powerful tool going forward to reach and connect with customers nationwide. Availabilities are accessible to current wholesale customers via the website, a feature which updates every 15 minutes. Further, social media users are invited to follow and engage the new brand on LinkedIn, Facebook, Instagram and YouTube. The brand is also scheduled to display at the industry’s major annual trade shows including MANTS, iLandscape, Cultivate, and BFG Supply’s Cleveland Marketplace Expo.

For more about the creation of the Petitti Family of Farms, read the March 2022 cover story from Nursery Management magazine.