Pleasant View Gardens announces virtual open house

For decades, Pleasant View Gardens (PVG) has celebrated its customers, partners, good fortune and enthusiasm for the future by throwing open house events. However, given the issues COVID-19 has presented with regard to health and social distancing, this year Pleasant View is recreating its open house event online. Starting Aug. 3 and running through Aug. 7, PVG will be holding its first annual Virtual Open House Week — with each day holding unique events that are guaranteed to be informative, helpful and even entertaining.

“One of our favorite things during the year is our summer open house. But given all that’s going on in the world, we’ve had to remain flexible in how we present ourselves. Which is why we’re providing our customers and partners the opportunity to learn about our plants and programs in a virtual setting,” said PVG National Sales Manager Andy Huntington. This allows us to continue to foster great relationships, while at the same time providing information our customers need to become even more successful.”

Pleasant View will kick-off day one of its Virtual Open House Week with a Facebook Video Premier from one of the industry’s founding families, the Huntingtons. Later that same day, and each day following, PVG’s Research and New Product Development Manager Adam Moseley will give viewers the low-down on all the new Proven Winners plant varieties for 2021 via Facebook Live. And, as with any FB Live event, attendees will be able to see what Adam’s showcasing in real time, while also participating by getting answers to their burning horticultural questions.

In addition to another Facebook Live review of new intros by Adam, day two of the virtual event treats viewers to John Gaydos, the director of product development and promotion. In this segment, Gaydos will be taking over the PVG Facebook page, serving up his expertise regarding Proven Winners plant genetics, and how plants become Proven Winners. Viewers will also be able to interact with John by providing questions and comments.

Day three of Virtual Open House Week includes the first of many future industry influencer panel discussions, where experts from all areas will chat via a Zoom conference call. Moderated by Pleasant View’s own, Andy Huntington, PVG’s panelists will discuss some of today’s hottest topics live, and include prominent figures, such as Ken Araujo, owner of Araujo Farms, Chris Beytes, editor of Grower Talks magazine, Marshall Dirks, director of marketing and public relations from Proven Winners, Jasmina Dolce, editor of Greenhouse Product News magazine, online gardening phenoms, Laura and Aaron LeBoutillier from Garden Answer, Kate Spirgen, editor of Greenhouse Management and Garden Center magazines, Janeen Wright, editor of Greenhouse Grower magazine, and Linda Zukas, retail sales manager of Nunan’s Florist & Greenhouse. As with the Facebook Live events, off-screen viewers will be able to pose questions for the panel to address live or as a follow-up.

In addition to Mr. Moseley’s presentation of the next set of stunning new Proven Winners varieties, day four of PVG’s Virtual Open House Week includes a PVG Facebook page takeover from Proven Winners Retail Account Manager Meghan Owens. On this day, Meghan will review the different retail marketing support programs provided by Proven Winners to help retailers grow their business. Like previous Facebook Live sessions, attendees will be able to interact with Jessica during the presentation.

The final day of PVG’s Virtual Open House Week starts with the last of Adam Moseley’s reviews of new Proven Winners® varieties for 2021 and closes with a Facebook Video Premier of Pleasant View’s National Sales Manager, Andy Huntington, wrapping up the week’s events.

For the full schedule of activities during PVG’s Virtual Open House Week Aug. 3 through Aug. 7, visit www.pwpvg.com/virtual. To register for the Zoom expert panel discussion, visit www.pwpvg.com/virtualpanel.