Upselling your offering by providing "premium" crops in addition to "value" crops is becoming more and more important for smaller growers to differentiate themselves from their larger competitors, according to Horticultural Consultant Leslie F. Halleck.
Yet, in order for premium crops to be worth your while, you'll need to keep in mind these tips:
- Input vs. output - how premium crops could affect your operational costs.
- Growing trends - staying on top of consumer preferences (i.e. water-wise, specialty varieties).
- Price prejudice - charging a premium price for your premium selection.
- Messaging - marketing those crops effectively.
For more tips about how premium crops can work for you, check out the article "Reach for the top," published in Greenhouse Management's September 2016 issue.
Photo: Karen E. Varga
RELATED: Take advantage of value-added and proprietary products.
Get curated news on YOUR industry.
Enter your email to receive our newsletters.Latest from Greenhouse Management
- Flexible fungicides
- Super Charged Moon Juice from Moon Valley Nurseries now available nationally
- 2025 Proven Winners Horticulture Scholarship applications now open
- How to improve inventory and shipping management in the greenhouse
- Leading Women of Horticulture: Anna Ball, Ball Hort, and Terri McEnaney, Bailey Nurseries
- GM CEA HERB Part 2: A guide to increasing the sowing density of culinary herbs
- GM CEA HERB Part 1: Best practices for producing culinary herbs in controlled environments
- USDA fires experts on invasive pests, including Asian citrus psyllid, chilli thrips
