Proven Winners hosting 2024 Roadshows in Charlotte, Cincinnati this fall

Proven Winners is hosting Roadshows this fall in Charlotte and Cincinnati for retailers, growers, brokers, landscapers and anyone who works in the green industry.

Proven Winners Roadshows are opportunities to learn about upcoming trends, brainstorm with likeminded industry pros and learn about new plants, products and programs from Proven Winners

This year, the Roadshows will take place in Charlotte, North Carolina, on Tuesday, Oct. 1, and Cincinnati, Ohio, on Tuesday, Oct. 8. Both events include a sit-down lunch, networking, roundtable discussions, new variety information and more.

The goal of the Roadshows is not only to share news about new Proven Winners plants, programs and products, but for Proven Winners to learn more about attendees' businesses and how they can partner together to increase profits and achieve success.

Proven Winners' team of plant and retail experts will share insights on growing the newest varieties and increasing sales through marketing, merchandising and more.

“I look forward to hosting our Roadshows every year because they give us a chance to come together in an informal setting to hear about the challenges and opportunities retailers, growers and others in the industry face every day,” says Jessica DeGraaf, Proven Winners director of retail accounts. “We learn just as much from these events as our attendees, and I can’t wait to see everyone in October!”

Two guest speakers will be joining attendees this year. Dr. Bridget Behe, one of the horticulture industry’s leading retail marketing experts and a professor of horticultural marketing at Michigan State University, will deliver the keynote speech in Charlotte. In Cincinnati, Scott Beuerlein, manager of botanical garden outreach at the Cincinnati Zoo & Botanical Garden, will share his insights.

These events are free, but space is limited, and registration is required. For more information about special room rates and to register, visit provenwinners.com/roadshows.