Terra Nova Nurseries unveils new catalog and varieties

Terra Nova Nurseries announced the launch of its new 2024-2025 catalog with an “out-of-this-world” theme showcasing the company’s new plants and current best-of-breeding varieties.

The new catalog was conceptualized by Terra Nova’s marketing and breeding teams as a celebratory throwback to the company’s history of advertising and marketing.

Displayed in the catalog are introductions that will be seen in person for the first time at the company’s Cultivate'24 exhibit booth, and many others that are also now available for finishing grower orders.

“We decided to take a fun and artistic approach to our 2024-2025 catalog,” said Chuck Pavlich, director of new product development at Terra Nova Nurseries. “In a playful way, the theme points to the fact that our varieties, collections and series are so unique, they virtually offer a wondrous, divine and transcendental effect for anyone who grows or sees them.”

Terra Nova debuted new varieties of coreopsis, echinacea and sedum at its Cultivate'24 booth.

Coreopsis NOVA 'Opal' displays a low and tight growth habit and presents strong landscape value in mixed beds, containers, borders and mass plantings. Its sweet, whisper-pink flowers make NOVA ‘Opal’ a lovely accent plant.

Coreopsis NOVA 'Sunstone,' another new addition to the Coreopsis NOVA series, features an abundance of flowers that transition from a rusty peach to sun-tanned pink. This perennial features a variety of special uses, such as being deer resistant and a strong pollinator attractor.

The company is introducing three new varieties to the Echinacea Delightful Series.

Echinacea Delightful 'Gold' features butter-yellow blooms that contrast against its dark-green foliage. Delightful 'Gold' was specifically bred for the pot crop market and is prolific in its flowering.

Echinacea Delightful 'Lace' features sweetly scented tubular petals that form a star at the end. The fragrant flowers are hummingbird and pollinator attractors.

Echinacea Delightful 'Sangria' is a dwarf echinacea that showcases low-growing, long-lasting and fragrant blooms. This variety is ideally suited for containers and makes a striking addition to mixed beds and border edges.

Echinacea 'French Tips' adds to the list of varieties with its smooth, pink petals and white tips, resembling a classy French tip manicure. This new echinacea is a showstopper with its large, fragrant flowers.

Echinacea Prima 'Spider,' another new echinacea that made its debut at Cultivate, features strap-shaped petals that transition from salmon rose to magenta as the flowers turn upward.

Echinacea Princess 'Bride' is a mound of white, daisy-like flowers. Its yellow-green cones add a touch of freshness to the flower and are a prominent feature of this echinacea.

Sedum 'Mocha Magic', also brand new, delivers blue-gray foliage that transitions to milk chocolate in summer, supported by dark chocolate stems. It is topped with large mocha foam flower clusters and is a strong choice for mass plantings, mixed beds and borders.