Consumer trends
Trends: Proven Winners 2025 perennial survey shows strong demand
Repeat purchases, robust spending and a preference for purple top this year’s findings.
More in Consumer trends
Data-driven discoveries
Does your production plan align with consumer cravings?
Trendsetters
Knowledge of trends makes influencers — not the other way around, says Greenhouse Management editor Patrick Alan Coleman.
Nature’s renaissance
From large public places to small personal spaces, people are longing for a ‘green’ connection, according to the latest trends report from Garden Media Group.
Costa Farms unveils holiday décor inspiration at exclusive Atlanta media event
Activities included decorating monstera-shaped cookies, exploring plant wrapping techniques and previewing Costa Farms’ latest plant releases.
Terra Nova Nurseries shares companion plants for popular 2025 Colors of the Year
The trending colors for 2025, identified through focus groups and color studies conducted by each brand's color experts, include Behr’s Rumors, HGTV Home by Sherwin-Williams’ Quietude, Minwax’s Violet and Valspar’s Encore.
Firefly Petunia from Light Bio named on TIME’s Best Inventions of 2024 list, cover
Growers and IGCs interested in carrying the Firefly Petunia should contact Rooted in Solutions, the exclusive licensed distributor of the plant in North America through a partnership with Light Bio.
Space jam
How the shrinking gardens of consumers should move the growing industry.
Garden Media Group releases 2025 Garden Trends Report
The report's theme, "Nature's Renaissance," highlights the movement to reintegrate natural elements into our lives, landscapes and cities.
Problem gardener
Editor Patrick Alan Coleman shares how his experience as a gardener compares to the gardeners surveyed in the National Gardening Association’s 2024 National Gardening Survey.
Flower trends in full bloom
The Pennsylvania Horticultural Society's Philadelphia Flower Show gives growers insights into industry-driving trends.
