Florist
Ken and Jean Royer Family Fund through American Floral Endowment provides travel grants for retail florists
Through the fund, a new travel reimbursement grant will be offered annually to support traditional retail florists.
More in Florist
Red, white and bloom
American Flowers Week celebrates flower-growing in all 50 states the week leading up to Independence Day
SAF to launch plant-focused virtual event in March
Attendees will receive practical tools and guidance on topics including care and handling, merchandising, customer service and more.
Netflix stars “fight” it out during SAF’s Reinvention Summit
The summit will take place July 27-31 from 2 p.m. – 5 p.m. EST each day (except Wednesday, when programming begins at 11 a.m.).
New SAF survey reports strong flower sales for Mother's Day 2020
The results say that 2020 saw a slight increase in consumer median and average spending per gift.
Retailers say flower sales were down during Administrative Professionals Week
One-third of respondents, however, expected sales to increase over Mother's Day weekend.
Star Roses and Plants launches “Make Any Day Mother’s Day” Campaign
The campaign encourages consumers to purchase flowers for their moms at their local garden centers or online throughout the month of May.
Nunan Florist & Greenhouses giving away free bouquets
Three times a week, the Massachusetts operation will give away a bouquet at random.
Valentine’s Day sales soared for 2020
Three IGCs share the trends and promotions that helped make the romantic holiday a sales success.
The Society of American Florists welcomes new trade deal between the U.S., Canada and Mexico
The new deal supports scientific and phytosanitary (SPS) updates to prevent the spread of pests and diseases, as well as the modernization of electronic logging devices.
The Society of American Florists creates policy to combat deceptive industry practices
The new policy prohibits retailers from purposely using ambiguous language to collect fees from customers, using deceitful geographic advertising methods and more.
