Splendid stems

Tap into the expanding cut flower market with the 2024 Cut Flowers of the Year.

Modern consumers who prefer to shop local and buy products with a story behind them are helping bolster the cut flower market. Whether you’re already producing these specialty items or contemplating it for next year, the Association of Specialty Cut Flower Growers (ASCFG ) supports the industry with research and marketing tools. And each year, it selects Cut Flowers of the Year.

These varieties are chosen by the ASCFG’s 3,000+ members on their ease of culture, productivity and marketability.

The 2024 selections include:

Fresh Cut Flower of the Year: Snapdragon Potomac Appleblossom

Snapdragon Potomac Appleblossom from PanAmerican Seed (Photo courtesy of PanAmerican Seed)

Snapdragon Potomac Appleblossom from PanAmerican Seed features ribbon-candy spikes adorned with sugar pink and white blossoms. The delicate hues create a lovely contrast against the glossy dark green foliage. One Zone 6 grower reported, “Appleblossom has the best stem strength and length out of every snap cultivar I’ve trialed, plus the colors are lovely and blend well with many other colors. They are insanely productive, throwing multiple flushes throughout the season.” Another reported, “Potomac series changed the snapdragon game — in Zone 7a, mine produced through 90-degree summer heat and overwintered through weeks of single digits, shooting out fresh blooms in spring. Appleblossom is probably the most versatile and elegant of the series!”

It grows best from mid-spring to mid-fall. Grow close together for long single-stem production and farther apart for multiple flushes. It does well in the field, tunnels and greenhouses.

Bulb Cut Flower of the Year: Daffodil ‘Cheerfulness’

Daffodil ‘Cheerfulness’ (Photo courtesy of Colorblends)

Daffodil ‘Cheerfulness’ is fragrant, with multiple blooms per stem featuring white and shades of yellow making for a cheerful display in the spring. An ASCFG member shared, “Lovely scent, very fragrant, long enough stems and a cute accent flower for design work! This variety is sure to stand out.” Versatile daffodils can be forced as one cut and produced in greenhouses or tunnels or grown as a long-lived field perennial. Plants are cold hardy to Zone 5.

Woody Cut of the Year: Brandywine viburnum 

Brandywine viburnum from Proven Winners ColorChoice (Photo courtesy of Proven Winners ColorChoice)

Brandywine from Proven Winners ColorChoice is a highly ornamental witherod viburnum with multi-season uses. Starting in late spring, it bears clusters of foamy white flowers, and glossy green foliage carries it through summer. Late in August, the green berries turn ivory, then vivid pink, then blue. Each berry cluster often displays all three colors simultaneously. As the berries change color, so does the foliage, taking on a vivid red.

The foliage holds up well in water and can be harvested from early June to October. One grower summarized its advantages: “I love the full seasonality of the Brandywine viburnum. I love the pinkish spring flowers, the leaf coloring and the two-tone berries.” This native of eastern North America is cold hardy in Zones 5 to 9. While a pollinator is not required for fruit set, growing another related Viburnum nudum variety nearby will likely increase fruit set.

Cut Foliage of the Year: ​Thornless raspberry ‘Joan J’

‘Joan J’ from Burpee produces loads of long stems all season long, from late spring through to a heavy frost. Cut for the foliage or the green berries. One grower said, “I can’t imagine not having this in the field. It’s a favorite source of greenery for mixed bouquets. It’s prolific, easy to grow, trouble-free and very reliable.” Another grower said, “One of our top foliage in the field in terms of production and profit from selling direct to florists. So reliable and carefree!” You can leave a few to produce berries. This is a primocane-bearing cultivar, meaning it bears fruit on current year’s growth. Stems that overwinter should flower early in the season, while new stems may flower in the fall. Cold hardy in Zones 4 to 8, but generally does better in the cooler part of its range.

August 2024
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