Image courtesy of Jet Fresh Flower Distributors
Jet Fresh Flower Distributors has announced they are partnering with Details Flowers Software.
At the same time, Jet Fresh Flower Distributors is also forming strategic partnerships with wholesale flower companies throughout the United States, Canada and the Caribbean in order to maintain the cold chain needed to supply these orders and not bypass wholesalers.
“Currently, the trend has been for the event and retail florists to bypass wholesalers and order their flowers from Dotcom suppliers or importers from Miami, California and Holland, which are then express delivered overnight, they hope,” said Mike Black, president of Jet Fresh Flower Distributors and Jet Fresh Flower Growers, S.A. “In our experience, those people aren’t consistently successful because they lose the entire proper cold chain.”
Since the COVID-19 pandemic, the need for express delivery services has increased tremendously. For many florists, overnight delivery services and air freight are their only options for receiving flowers. Unfortunately, shipping flowers in these ways can lead to headaches caused by damaged or lost products. These express delivery services are not equipped with the proper refrigeration to maintain the cold-chain and are difficult for floral professionals to rely on.
When Details was looking for a partner, Black knew he needed to create a system that has been proven to prevent issues caused by these delivery practices.
“Our idea is to offer flowers available, compile the orders, and ship them with our strategic partners via refrigerated carriers,” said Black. “We want to give wholesalers the time to be able to offer additional products, including supplies and hard goods, and give buyers access to even greater products.”
Black says the idea is for there to be no disappointment from flowers that were transported poorly. As a result, Jet Fresh also plans to cover the costs of transportation to the wholesaler as well as the wholesaler’s margin. “The wholesaler is ensured to have those costs covered in the prices we are quoting,” said Black. “It’s never the wholesaler’s loss.”
Jet Fresh Flower Distributors is currently offering buying through Details Flowers only in the state of Florida, and they have already partnered with Carlstedt’s Flower General Wholesale Florist to cover the Orlando territory and north.
“We are very eager to take off with Details, said Fernando Ortega, general manager of Jet Fresh Flower Distributors. ”However, we need to do it right and take all the proper steps to ensure the success of the program. We need to walk before we run.”
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